Role of Email Marketing in Nurturing Leads

The only medium to nurture your customers effectively as well as in a very subtle manner is through Email Marketing. Let’s begin with the basic definition of Lead Nurturing- Lead Nurturing is the process of building strong relationships with the prospects, with an agenda of earning business by converting them into trusted customers. In simple… Continue reading Role of Email Marketing in Nurturing Leads

Customer Experience Is The Future King Of Marketing

Lately, I have been attending various webinars where the speakers project 2017 to be a blooming age for the lead generation companies in India. Many brands are keen on experimenting with the top lead generation companies to engage and sell their products or services. However far the companies go, they miss out on one point that every customer looks… Continue reading Customer Experience Is The Future King Of Marketing

Guidelines for an Amazing Customer Acquisition for Startups

For a start up business, to market a product in the similar competitor industry and surviving the storm of big fat brands is challenging indeed. This does not mean you cannot fight them. The aspect to bridge the gap from New Brand to Known Brand is to initiate the first step. You might wonder how?… Continue reading Guidelines for an Amazing Customer Acquisition for Startups

SMS Marketing: Ancient yet Successful Practice for Lead Generation

Famous American Actor Milton Berle once said “When opportunity does not knock build a door” A marketer’s beliefs emphasizes on the same factor of “Building a door”. Not always people will come up and offer an opportunity to do business. In the lead generation business, the most opportune moment is when company is successfully meeting… Continue reading SMS Marketing: Ancient yet Successful Practice for Lead Generation